The real estate industry, once defined by its reliance on traditional methods, is now embracing the transformative power of generative AI. From streamlining processes to creating unparalleled customer experiences, generative AI is set to redefine how properties are built, sold, and managed. This article delves into the current role of generative AI in real estate, its potential for the future, and the challenges that come with it. Generative AI’s Impact on Real Estate Today Generative AI is no longer just a futuristic concept—it’s actively shaping real estate. Key use cases include: Enhanced Property Listings and Marketing Generative AI can create immersive virtual tours, detailed property descriptions, and even virtual staging, providing potential buyers with a lifelike sense of properties before visiting them physically. AI tools like Matterport and Coohom are enabling sellers to showcase properties in innovative ways, reducing reliance on traditional showings. Architectural Innovati...
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